Ashleigh Kaneski
I’m an independent Product Designer with 20+ years of experience at Cash App, Twitter, MTV News, and multiple startups. While much of my career has been spent solving complex problems within feature teams, my true passion is tackling horizontal product challenges; spotting patterns, creating frameworks, and improving systems that help teams and products scale. I combine systems thinking with strong visual design, balancing pixel-level craft with ecosystem perspective, user needs, and business goals.
My Work
Below are a few samples of my work from recent years. Additional work samples and full case studies are available upon request.
Cash App
I joined Cash App in 2020 as a Principal Designer, working on projects like scam detection, Cash App Pay, and BNPL. Later, I led the Commerce Design team of six, overseeing strategic initiatives across Cash App Pay, Cash for Business, and Square/Afterpay integrations.
Merchant Profile FrAMEWORK
I led the Commerce Design team in creating a flexible profile framework to be utilized across 4 business units to ensure consistency and scalability.
BUY NOW, PAY LATER
I played a key role in shaping the strategic roadmap that positioned BNPL as a growth priority for Cash App, which ultimately led to Square’s AfterPay acquisition. I collaborated on the acquisition pitch deck and designed the Cash App Pay BNPL experience, launching it with Square merchants in just three months.
Cash App Pay + GuidElines
I led design for Cash App Pay, shaping its experience across channels and creating system guidelines for teams integrating with it. I also identified ways to extend the surface beyond payments, supporting features like tipping, reviews, and loyalty.
RENT APP
At Rent App, I was Principal Product Designer, leading design across the consumer app, web experiences, and internal tools, collaborating closely with a small agile team to drive impactful, consistent product design.
Split Pay
I led design for Split Pay, Rent App’s first revenue-generating product, improving user quality through underwriting and marketing collaboration. Launched from concept to production in 3 months.
PAYMENT PLANS
I designed an intuitive flow for managing overdue payments, simplifying complex rules and driving a significant repayment increase within the first month.
At Twitter, I primarily worked on the Creation & Conversation team but also supported the Identity & Verification team at times. Projects included Retweet with media, self-serve verification, and conversation nudges.
Conversation
Nudge Explorations
At Twitter, I designed ML-driven conversation nudges to reduce toxic replies and encourage thoughtful engagement, tested through qualitative and quantitative research.
My first project at Twitter enhanced Retweets by allowing photos, videos, and GIFs, navigating complex permutations both on and off platform.
Retweet With Media
CONTACT ME
•
CONTACT ME •
Thank you for reviewing my work! If you’d like to see more samples or have a quick chat, please feel free to reach out.
Email
ashleighkaneski@gmail.com
Follow Me on LinkedIn