my work
My experience spans early-stage startups and established brands including Cash App, Twitter, and MTV. The projects below reflect a range of work across product design, strategy, and systems thinking. Full case studies are available upon request.
Cash App
Starting my tenure in 2020 at Cash App as a Principal Designer, I engaged in various projects including scam detection and mitigation, Cash App Pay, and a custom Buy Now, Pay Later product. As time progressed, I transitioned into a managerial position as the lead for the Commerce Design team, overseeing a team of six designers focusing on strategic initiatives; Cash App Pay, Cash for Business, and integrations with Square Seller and AfterPay.
Merchant Profiles
At Block there were four different business units (Peer to Peer, Cash for Business, Square Sellers, and Afterpay merchants), that all needed to utilize the profiles as a surface area for their product needs. As the lead for the Commerce Design team, I managed a group of designers that created a flexible framework that served to guide and provide the building blocks needed to ensure a consistent profile across experiences.
Cash App Pay + GuidElines
Cash App Pay allows customers to instantly pay merchants by scanning a QR code—whether in person or online. In my first year at Cash App, I led product design for Cash App Pay, shaping how the experience scaled across channels and touchpoints. I created comprehensive design and engineering guidelines that defined usage principles, visual standards, and collaboration models for teams integrating with the product. I also explored how Cash App Pay could evolve beyond payments, identifying opportunities for other business units—such as enabling Square sellers to use the same surface for tipping, reviews, and loyalty enrollment.
CUstom Buy Now, Pay Later Feature
As part of the Cash App Pay team, I helped design a custom Buy Now, Pay Later for Square merchant that allowed customers to pay with Cash App and split their purchase into four interest-free payments.
Rent App
Rent App is a fast-paced startup in the property tech space, where I served as Principal Product Designer. I led design across a wide range of initiatives—from the core consumer app and web experiences that enables users to pay, split, and manage rent with payment plans, to internal tools like the customer support admin. Working within a small, agile team ensured close cross-functional collaboration and allowed me to make design decisions that had impact and drove consistency across the entire product ecosystem.
Split Pay
I led design for Split Pay, Rent App’s first revenue-generating product, collaborating with my manager and cross-functional partners to ensure our underwriting model approved high quality users throughout the application flow. I also worked with marketing to improve application quality by training the advertising algorithm with signals from our pre-qualification flow. The product went from concept to launch in just 3 months.
Payment plans
I designed a simple, intuitive flow for customers to manage overdue payments, despite the complex rules and permutations behind the scenes. By turning a complicated system into a clear experience, we launched a feature that increased repayment significantly within the first month.
Throughout my time at Twitter, I participated in multiple projects primarily centered in the Creation & Conversation team, and additionally provided input to the Identity & Verification team. Key projects included the development of Quote Tweet with media, revamping the self-serve verification tools, and crafting conversation nudges aimed at mitigating toxicity by alerting users during heated discussions.
Conversation
Nudge Explorations
At Twitter, I worked on Conversation Nudge explorations to reduce toxic replies and help users engage more thoughtfully. Using ML signals to identify potentially harmful interactions, I explored timely interventions to encourage positive behavior, including preemptive nudges and subtle prompts. This work involved intensive qualitative and quantitative user testing to evaluate how nudges influenced behavior and self-awareness.
Preemptive Nudge
We spent a lot of our efforts nudging users after they sent a toxic Tweet, but we wanted to take a more proactive approach to see if we could get users to take another action instead of engaging negatively on the platform. We tested concepts such as hiding replies, blocking, etc.
Retweet With Media
My first project at Twitter involved designing an enhanced Retweet experience, enabling users to add photos, videos, and GIFs to their Retweets. While seemingly straightforward, the project presented numerous permutations and required thorough consideration of various surface areas. It served as an ideal opportunity to familiarize myself with the product.
